Feasibility study

The feasibility study is an objective consideration of a project, including a calculation of profitability, and serves as a guideline for investors and / or operators. This neutral, external consideration of the project supplies all important and necessary facts and data.

Micro- and Macro market analysis

How suitable is the plot and the location for setting up a hotel? What about the factors: easy to find, easy to access, building environment, visual expositions, size and cut of the plot, catering infrastructure in the environment, emissions load, security aspects, socio-demographic data, economic environment, economic dynamics, tourist attractions, if necessary climate data, currency parities and availability of resources. In addition, local hoteliers, business development authorities, the planning office and the Chamber of Commerce (IHK) will be interviewed as part of this analysis and data from the Regional Statistical Office will be analysed.

SWOT analysis

A SWOT analysis to show the strengths, weaknesses, opportunities and threats of the project / the property will be carried out.

Competition

Definition of the local competition and, if necessary, definition of the thematic competition. Tour of the relevant houses, appraisal and assessment of the location, the area available, the standard of the interior fittings, atmospheric factors, the quality of the architecture and the interior decoration, the state of maintenance of the houses. Analysis of the price structure, the supply structure, the estimated degree of service, the sales and marketing structure. A survey of the degree of penetration of the chain. Analysis of the foreseeable hotel capacities in the future, new development and the resultant changes in the market.